Quester launch site

The Quester is a heavy duty truck designed for the asian markets. The site was created to provide a lot of informations as well as to showcase the truck in an exciting way. The idea with the design was to keep it simple and editorial but with a lot of interactive sections.

The site uses a small and coherent color palette to reduce visual clutter. Images and interactive elements “pop out” from the flat base of the page. The design focuses on the content and helps to guide the user through the site.

  • Art Direction
  • Concept
  • Design
The site featured a fuel efficiency game that was playable on desktop, tablet and phones